Paul McCartney is helping people grow their own fruits and vegetables in the UK to improve health and well-being.
And the ex-Beatle wants to further increase the number of young people and adults who have been joining the cause. To help, he announced the ‘Grow Your Own with Linda’ initiative, in honor of his late wife Linda McCartney.
Linda was a vegetarian and was Paul's wife for 29 years. Before she died of cancer, she founded the family business, Linda McCartney Foods, almost 3 decades ago.
"We are delighted to bring this initiative to people across the UK and to continue the legacy of kindness that Linda established for her vegetarian food company 30 years ago," said Paul.
The initiative is building ‘growth spaces’ in urban areas across Britain.
A survey by the company found that 70 percent of adults want to grow more products at home, but cannot.
The biggest barrier is a lack of space, said 27 percent of respondents. And half of adults - including 66 percent 18 to 34 years old - wish to have a larger garden area. Another 13% would simply like to have a garden.
Among young people and adults the biggest concerns are also: saving money (32%), helping the environment (23%), being more sustainable (28%) and eating more fruits and vegetables (15%)
“Through this project, we hope to be able to empower more people across the UK to try to grow and eat on their own. Dive in and have fun. "
Numbers are growing
Home producers already enjoy an average of three meals a week with products they grow themselves.
72% believe that growing your own foods is good for mental health, and 68% agree that it also encourages you to eat a better diet.
48% think the homemade taste is better than store-bought items.
However, the survey, conducted through OnePoll, found that two-thirds (66 percent) would like to have more knowledge about growing crops - especially those aged 18 to 34 (77 percent).
“This has been a great initiative to get involved, especially at a time when the outdoors and nature have become even more precious in the blockade.
“I hope the Grow Your Own Guide can be an inspiration for people in apartments, apartment buildings and without a lot of outdoor space to see how much they can grow with their own hands and some recycled containers,” said farmer and gardener Diarmuid Gavin , who participates in the project.
THE 10 MOST POPULAR FOOD PRODUCTS CULTIVATED AT HOME:
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